Digital Out of Home or DOOH refers to digital media used for marketing purposes outside of the home. This excludes TV advertising and radio advertising, but includes digital signage.
According to this study, over the next five years the Digital OOH (DOOH) market will register a 8.6% CAGR in terms of revenue, the global market size will reach US$ 11150 million by 2024, from US$ 7379.9 million in 2019. In particular, this report presents the global revenue market share of key companies in Digital OOH (DOOH) business, shared in Chapter 3.
This report presents a comprehensive overview, market shares and growth opportunities of Digital OOH (DOOH) market by product type, application, key companies and key regions.
This study considers the Digital OOH (DOOH) value generated from the sales of the following segments:
Segmentation by product type: breakdown data from 2014 to 2019 in Section 2.3; and forecast to 2024 in section 10.7.
Segmentation by application: breakdown data from 2014 to 2019, in Section 2.4; and forecast to 2024 in section 10.8.
IT and Telecom
Automotive and Transportation
Consumer Goods and Retail
Government and Utilities
This report also splits the market by region: Breakdown data in Chapter 4, 5, 6, 7 and 8.
Middle East & Africa
The report also presents the market competition landscape and a corresponding detailed analysis of the major vendor/manufacturers in the market. The key manufacturers covered in this report: Breakdown data in in Chapter 3.
Clear Channel Outdoor
Global (Exterion Media)
Publicis Groupe (Metrobus)
Adams Outdoor Advertising
Lightbox OOH Video Network
Stott Outdoor Advertising
White Horse Group
Phoenix Metropolis Media
Balintimes Hong Kong Media
In addition, this report discusses the key drivers influencing market growth, opportunities, the challenges and the risks faced by key players and the market as a whole. It also analyzes key emerging trends and their impact on present and future development.
To study and analyze the global Digital OOH (DOOH) market size by key regions/countries, product type and application, history data from 2014 to 2018, and forecast to 2024.
To understand the structure of Digital OOH (DOOH) market by identifying its various subsegments.
Focuses on the key global Digital OOH (DOOH) players, to define, describe and analyze the value, market share, market competition landscape, SWOT analysis and development plans in next few years.
To analyze the Digital OOH (DOOH) with respect to individual growth trends, future prospects, and their contribution to the total market.
To share detailed information about the key factors influencing the growth of the market (growth potential, opportunities, drivers, industry-specific challenges and risks).
To project the size of Digital OOH (DOOH) submarkets, with respect to key regions (along with their respective key countries).
To analyze competitive developments such as expansions, agreements, new product launches and acquisitions in the market.
To strategically profile the key players and comprehensively analyze their growth strategies.